Top 5 Reasons Event Marketing Works

People often use their advertising dollars in traditional media only. While traditional media is good, businesses can also benefit from being part of events. My top five reasons are listed below.

1.) Events put you in front of prospective customers. There is nothing more valuable than in-person contact to promote you product or service.

2.) Events are great places to introduce new products or services into the marketplace and get instant feedback.

3.) Event marketing establishes your presence as a competitor in the marketplace.

4.) By participating in events, you receive marketing and advertising support from the organizers.

5.) People will inevitably talk about the event and if you have a dynamic display people will talk about you and we all know there is nothing better than word-of-mouth advertising.

Why sponsorship is the best marketing tool

I have been in the sponsorship business for over 10 years now and can honestly say there is power given to companies that actively participate in event sponsorships. How you may ask? Well the primary reason is that it creates a dialogue with the consumer rather than talking at them. According to a recent study by IEG, sponsorship is the most direct means of communication. It reaches people in their environments rather than intrude upon them like telemarketing and is not passive which it can be in other mediums. With the current economic uncertainty, business are smart to put their dollars into sponsorship.